The problem

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Loneliness, a feeling a lot of elderly people experience.  A problem that needs to be fixed.

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With this project we (Anna de Jong and me), wanted to empower the elderly.

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After a lot of desk and field research we discovered that they would really like to get in contact with different groups of different ages. 

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Most important insight

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A lot of the times, they live in buildings that only house people their age. Therefore, they don't really have contact with people who are younger. They would really like to get to know the youth/students.

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Our solution and marketing

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Our campaign allows the "Grannies" to do what they always used to do; send cards.  But now, they will be able to sell them! Together with young artists and students they will develop their own set of cards.