Being vegan together is more fun than being vegan alone! That's why Veganific was created: a tinder especially for vegan minded singles.

 

As a junior creative at The Communication Company (Breda), my assignment was to come up with ways to create awareness for the newly developed application. 

​

My approach

​

I tried to place myself in the shoes of a vegan by subscribing myself for several online 'vegan' communities. This way I was able to discover what was currently happening in the vegan world. 

​

Most important insights

 

Vegans are getting sick of all the assumptions made by other people. Also a lot of people think they know everything about being vegan, but still dare to confuse meat with plants.

​

I also found that being in a relationship with another vegan minded single is just way easier (f.e. no meat smell in the fridge and now dead animals to look at).

 

My solution​

​

Use different kinds of on- and offline media. And try to reach the vegans by talking their language, playing with their common frustrations and products they use. 

​

​